Draft for review. Not yet published. This draft is good-faith plain-language copy, not legal advice. Have an attorney (ideally one who knows insurance privacy, TCPA, and state privacy law) review it before it goes live.
Truth Insurance Group, a DBA of Truth Excellence Group LLC
Effective date: October 2026
Last updated: October 2026
This Privacy Policy explains how Truth Insurance Group, a DBA of Truth Excellence Group LLC ("Truth Insurance Group," "we," "us," or "our"), collects, uses, shares, and protects your information when you visit our websites and landing pages, fill out our forms (including Facebook and Instagram lead forms), text or call us, or work with us on life insurance.
Our agent is Darelle Davis ("da Truth"), an independent licensed life insurance agent. We are affiliated with UIG (Unlimited Investors Group). We are not an insurance company. We help you compare and apply for coverage with insurance carriers.
Information you give us on our forms:
Information you may share later, in conversations with us:
To find carriers and plans you may qualify for, we may ask about your health, medical history, and medications, and other details an application needs (for example, date of birth, height and weight, beneficiaries, and coverage amount). You decide what to share. If you'd rather not share something by text, tell us and we'll cover it by phone.
Information collected automatically when you visit our pages:
Information from others:
If you fill out a Facebook or Instagram lead form, Meta passes your form answers to us. Insurance carriers may also send us information about the status of a quote or application you started.
We use your information to:
We do not use your health or medication information for advertising.
We do not sell your personal information.
We share information only as described here:
When you give us your mobile number and agree to receive texts, we use your number only to communicate with you about your insurance inquiry, appointments, policy service, and related offers. We do not sell, rent, or share your mobile number for anyone else's marketing.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
This rule doesn't cover the service providers listed above that help us deliver messages, such as our messaging platform and telecom carriers. You can opt out of texts at any time by replying STOP. See our SMS & Website Terms for full program details.
Our pages use cookies, pixels, and similar tools to:
How we limit the Meta Pixel: We set it up to report only that a lead form was submitted, as a generic "Lead" event. We do not send your health answers, medication information, or other form answers to Meta. Meta may still receive standard technical data from your browser, such as IP address, the page address, and browser details. Meta handles that data under its own privacy policy.
Your choices:
Tracking over time and across sites: Third parties such as Meta may collect information about your online activity over time and across different websites when you visit our pages.
We use an AI-powered text assistant, built into our HighLevel platform, to reply to messages, answer basic questions, ask qualifying questions, and book appointments with Darelle. Here's what that means for you:
We use reasonable administrative, technical, and physical safeguards to protect your information, including password-protected accounts, limited access for people who need it, and reputable service providers. No website, text, or email system is 100% secure, so we can't guarantee absolute security. If we learn of a data breach that affects you, we'll notify you as the law requires.
We keep your information as long as we need it for the purposes in this policy. That includes the time we're helping you and servicing any policy, plus the time insurance record-keeping laws, licensing rules, and consent-record requirements call for, which can be several years. When we no longer need it, we delete it or de-identify it.
Everyone can:
State privacy rights. Depending on where you live, you may have more rights under state law. California and a number of other states (for example, Colorado, Virginia, Utah, Texas, Oregon, and others) have consumer privacy laws that may give residents the right to know, access, correct, delete, and get a portable copy of their personal information. They may also give the right to opt out of the "sale" or "sharing" of personal information, targeted advertising, or certain profiling, and to appeal if we deny a request. Some of these laws cover only businesses above certain size thresholds. Many also exempt information that's governed by federal and state insurance and financial privacy laws, such as the Gramm-Leach-Bliley Act and state insurance information privacy laws, which also protect information about your insurance. Whichever law applies, we will:
California residents. You may ask us once a year whether we disclosed personal information to third parties for their own direct marketing in the prior year (California "Shine the Light" law). We don't make those disclosures.
Nevada residents. We do not sell "covered information" as Nevada law (NRS 603A) defines it. You may still send us an opt-out request at [email protected].
How to make a request: Email [email protected] or call (725) 765-3461. Tell us your name, the phone number or email you used with us, and what you're asking for. We'll need to verify your identity before we act on the request. If we deny it, you may appeal by replying to our decision with "Appeal" in the subject line.
Our services are for adults. We don't knowingly collect personal information from anyone under 18. If you think a child has given us information, contact us and we'll delete it.
We may update this policy from time to time. When we do, we'll post the new version on this page and change the "Last updated" date. If a change is significant, we'll give more notice, such as a notice on our site. Where the law requires it, we'll ask for your consent.
Truth Insurance Group (a DBA of Truth Excellence Group LLC)
Darelle Davis ("da Truth"), Independent Licensed Life Insurance Agent
NPN 18561259 · Nevada Resident License 3279838
Las Vegas, NV
Phone/Text: (725) 765-3461
Email: [email protected]
Licensed in Nevada (resident) and Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming (non-resident).